A cookie is a text file stored on your computer. Cookies store bits of information that we use to help make our website work. They can’t run any code and don’t contain viruses. No one can read our cookies except us.
Certain cookies are essential to the proper function of this site
Cookies help us to understand what content is most useful to our visitors, and allow us to customise our services, content and advertising
Types of Cookies We Use
First and third-party cookies
There are many different types of cookies and at www.abridiva.com we use them all. Those set by us are called ‘first-party cookies’. Those set by our partners and suppliers are called ‘third-party cookies’.
Third-party cookies enable visitors to our website to see and interact with content such as advertising provided to us by other companies. The same cookies can also help us with website analytics. Further details on third party cookies are set out later in this policy.
Session and persistent cookies
As with most websites, we also use ‘session cookies’, which exist only for the length of time that you visit our site and are deleted once you close your browser, along with ‘permanent cookies’ also known as ‘persistent cookies’ which remain stored on your browser ready for use the next time you visit our website.
These are required to help you access secure areas, such as your customer account pages. Essential cookies are critical because you can’t access these services without them.
Performance and functionality cookies
These cookies ensure the display of handy features such as maps and videos. We use them because they help to enhance the performance and functionality of our website, and we want the time you spend on our site to be both useful and engaging.
Analytics and customisation cookies
We use analytics and customisation cookies to gather information on how the website is being used by our visitors and to discover how popular our marketing campaigns are. We also use the data we get to help customise the website for you and make the content you see as relevant as possible.
Advertising cookies are used to ensure that we only show you the adverts and messages we think you will want to see. Cleverly, they also help us to restrict the number of times you see the same advert, ensure the ad is properly displayed.
When you access a site / application containing advertising of Abridiva, this advertisement may contain a cookie. This cookie may, subject to your choice, to be stored on your device, and allow us to recognize the browser on your device for the duration of the cookie.
These cookies are used:
To account for the number of displays and activations of our advertising content on sites / third party applications, to identify these contents and sites / applications, determine the number of users who clicked on the content
To calculate the amounts owed to parties in the chain of broadcast advertising (advertising agency, advertising, website / distribution medium) and compile statistics
To adapt the presentation of the site which publishes our advertising content, according to the display preferences of your device (choice of language, display resolution, operating system used) when you visit our website and on the hardware and software to view or read your terminal includes, according to the location data (latitude and longitude) that is transmitted to us (or our suppliers) from your device with your prior consent
To follow subsequent browsing done by your device on sites / applications or other advertising content on which we operate cookies.
Cookies issued by third parties
These cookies help the third parties (while the cookies are valid) to:
Count the number of display advertising content delivered via our advertising, identify and advertisements displayed, the number of users who clicked on each ad, allowing them to calculate the amounts due and thereby establish statistics;
Recognise your device at any subsequent browsing of any other site or service on which these advertisers or third parties also place these cookies and, if necessary, adapt these third party sites and services or advertisements they broadcast to your device.
For example, anonymous browser cookies, are dropped by our advertising providers (such as Google, Facebook, Microsoft and Criteo), to allow them to track (on behalf of Abridiva) products viewed by the users and pages visited on Abridiva.
The information collected will be used by these advertising providers to display advertisements on other websites, or “publishers”. These publishers may also place cookies in your browser. These cookies are there so that the publishers recognise that our advertising providers have a personalised advertisement available for your browser.
b. Google Analytics
Google Analytics uses its own cookies, to analyze the use of the site on behalf of the operator of that site. The information generated by the cookies about your use of the website is transmitted to Google. This information is then used for the purpose of compiling statistical reports to enable us to measure and analyse the number of visits to the site and its pages, the average time spent on the site and the pages viewed.
c. Social buttons
These “social buttons” are visible on our website to allow you to share content via social networks, including Facebook, Pinterest, Twitter, LinkedIn, YouTube and Google Plus.
Cookies are placed by these platforms on our site, and allow them to collect information about your browsing.
d. IT tests
These cookies, emanating from our contracted suppliers, test at our request the features of our site and the performance of user navigation of our site.
Your Choices Regarding Cookies
We hope you’re now feeling confident about what cookies can do, and how we use them at Abridiva to improve your website experience, but we know that you may want to manage your cookies from time to time to so here is some guidance.
You can choose to have your computer warn you each time a cookie is being set, or you can choose to turn off all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies.
If you turn cookies off, you won’t have access to many features that make your experience more efficient and some of our services will not function properly.
Have any more questions? FAQ